Since 2017, I have worked independently and built a studio focused on exploring and expressing identities. I see design as a tool for communication, participation, and reflection, with emphasis on process and social impact. Identities are fluid and evolving — a resource to shape, share, and develop. The goal is to create spaces where people gain clarity, connect, and explore new ways of collaborating. The studio treats identities as a source of innovation. We make them visible, meaningful, and relevant — whether individual, collective, or institutional. We believe the creative process is just as important as the final result. We encourage experimentation, reflection, and learning from mistakes. By pushing beyond traditional limits, we aim to create clarity, inspire curiosity, and open new perspectives.
Identities include the traits and affiliations of people or groups, as well as the unique values and positioning of brands, organizations, and projects. They shape how these entities see themselves, how others perceive them, and how they engage with the world.
METHOD
With expertise in graphic design, web development, cultural management, exhibitions, and workshops, we adapt every project to its context. Content is analyzed, questioned, simplified, and rebuilt to reach shared understanding. This forms the basis for clear, precise, and innovative design solutions that create a holistic experience.
VALUES
Our work is grounded in:
- Active listening and respect
- Commitment to equality and diversity
- Collaboration, experimentation, and continuous learning
As a connector, I build interdisciplinary teams tailored to each project, bringing in experts from animation, illustration, photography, coding, writing, theory, or technology. Whether the outcome is digital or physical, static or dynamic, simple or complex, I choose the best medium to meet the needs of both cultural and commercial clients. By staying current with trends and technology, I create meaningful connections and deliver impactful results, taking full responsibility for creative direction and execution.
