Coralie Wipf is a Zurich-based designer and cultural practitioner working at the intersection of visual communication, participation, and identity. Since 2017, she has run an independent studio focused on developing visual strategies that connect people and ideas — for individuals, collectives, and institutions. Her work uses design as a tool for communication, reflection, and collaboration. Identities are not static — they evolve. Coralie helps make them visible, meaningful, and relevant, always with an emphasis on process, experimentation, and interdisciplinary exchange.

She collaborates with artists, curators, publishers, entrepreneurs, and cultural organizations, and brings experience in both cultural and commercial contexts. Coralie holds degrees in Visual Communication (ZHdK) and Arts Management (ZHAW), is a member of the Swiss Graphic Designers Association (SGV), and serves as an expert examiner for the Graphic Design EFZ qualification. Her practice is rooted in the belief that creativity can challenge norms, inspire change, and strengthen shared identities — both in culture and society.

As part of her Master’s research in Arts Management, Coralie focused on diversity in art institutions. Building on this expertise, she offers workshop formats aimed at critically examining and promoting diversity within organizations — developed and facilitated in collaboration with other practitioners.

Services include

Design & Identity
– Art direction & creative consulting
– Visual identity & brand design
– Editorial design
– Webdesign & Motion Design

Strategy & Workshops
– Communication strategy
– Creative workshops for individuals and teams
– Strategic workshops (vision, identity, positioning)
– Formats for advancing diversity in cultural institutions

Collaboration & Cultural Projects
– Project development & co-creation
– Exhibition design & cultural programming
– Interdisciplinary team building