Chesa Planta was founded by four women from the von Planta family with the goal of promoting the Romansh language and culture. Today, the house is regarded as an important center of Romansh culture in the Upper Engadin, with its Romansh library and its language and culture weeks at its heart.

Multilingual theater productions exemplify how language promotion can be creatively implemented – providing a platform for locals, visitors, and artists who engage with the region’s culture.

Chesa Planta is a place of lived inclusion, integration, and identification – a house of a thousand dreams.
Svoula ot, perche t’abasser poust adüna. (Fly high, for you can always come back down.)

The logo of Chesa Planta was redesigned and its overall visual identity refreshed. A variety of communication materials were developed as part of this update: a year-end thank-you card featuring the coats of arms of the foundation’s two founding families, the program for the Language and Culture Weeks, a compact event flyer, and a detailed booklet outlining all activities.

As Art Director, I developed and designed the various communication materials in close collaboration with Martina Shuler. Through ongoing dialogue and a shared design process, we aimed to create a visual language that authentically reflects the character of the house and its foundation. The Romansh language was placed at the center of the concept, and we made use of the house’s rich historical material to create a contemporary yet culturally rooted identity.

The annual booklet was produced in both Romansh and German. It is structured so that the Romansh content can be read from the front, while the German content is read from the back to the front. The concept of using folded A4 sheets—with text on the front and an image on the back—also influenced the design of the booklet. For each section or month, one to two A4 sheets were used and folded into the booklet format. Colors were used to help visually organize and differentiate the months.