FLOWERS TO ARTS initiates exhibition and mediation projects at the intersection of floral design and fine art, in collaboration with museums. Founded by Angela Wettstein and Rudolf Velhagen, the initiative first gained recognition over ten years ago with the concept for Blumen für die Kunst, developed for the Aargauer Kunsthaus.
In each exhibition, florists engage directly with works from museum collections, translating their artistic essence into floral compositions. The result is a compelling dialogue between visual art and floral interpretation — a contemporary take on the deep historical connection between flowers and art. FLOWERS TO ARTS provides a platform for outstanding florists to present their creations in a museum context, while offering museums a unique way to activate their collections and reach a wider audience.
