Oh Boy is a specialist organisation focused on gender-reflective work with boys. It empowers professionals by providing education, methods, and tools for working with boys. As a knowledge platform, it moderates discussions on boys' issues and connects professionals with suitable resources. The goal is to help boys and young men live in a way that is healthy for themselves and others. Through supportive relationships and reflective guidance on masculinity, Oh Boy promotes a liberating and positive approach to manhood.

Through a workshop, organized as a networking event by the Stiftung Mercator, the content was determined, the identity was created, and posters and flyers were designed to explain and promote the project in the simplest and most striking way. This support made it possible for the project to take shape.

The project involved the complete strategy and design of a website for the organization, from the initial concept to the final implementation. The process included consulting, information architecture, UX planning, custom illustrations, and photography to create a cohesive and engaging digital experience.

The website was designed to present a large amount of information in a clear, structured, and accessible way, ensuring that users can quickly find what they are looking for. Custom illustrations add an emotional layer to the experience, giving the platform a warm, approachable identity while supporting the content visually. A clean and intuitive interface makes the website easy to navigate for a broad audience, while an integrated agenda and event calendar provide quick access to upcoming activities, events, and important information.